FOR IMMEDIATE RELEASE

Tranquil Tails Launches Silver Tails™ Calming Spray for Senior Pets

 – New pheromone-based spray helps aging dogs and cats find calm, ease separation anxiety, and improve daily comfort in their senior years-

SUSSEX, WI, November 3, 2025 –  Tranquil Tails, the pet-wellness brand known for its science-based calming solutions, including the Tranquil Tails Calming Diffuser and PET ZEN Spray, today announced the launch of Silver Tails™, a pheromone-based calming spray created specifically for aging dogs and cats. Formulated with 40 percent more pheromone power than the company’s original PET ZEN Spray, Silver Tails™ provides a gentle solution to help senior pets feel more at ease during daily routines, travel, and periods of separation.

“As pets age, their comfort and emotional well-being become increasingly important,” said John Bryson, President of Tranquil Tails. “We wanted to create a safe product that supports older pets through anxiety that can come with aging — without medication or sedation.”

Addressing the Needs of Aging Companions

According to market data from Packaged Facts, over fifty percent of U.S. dog- and cat-owning households now include a pet aged seven or older — a rapidly growing segment with distinct emotional and wellness needs. As pets grow older, mobility issues, joint discomfort, and sensory decline can increase stress and anxiety, making consistent, gentle support essential to their quality of life.

Silver Tails™ was created with these needs in mind. It features a proprietary blend of 7 percent pheromone oil, Aloe Vera, and Leucidal SF Max, delivered in a water-based, ethanol-free, unscented formula that is free from isoparaffinic hydrocarbon solvents. Each two-ounce bottle offers up to 50 calming applications and is safe for both dogs and cats. The spray can be applied to bedding, carriers, or rest areas to help pets relax.

Unlike ingestible or medicated solutions, Silver Tails™ provides a non-invasive, easy-to-use option that delivers calming support through natural pheromone technology — no pills, chews, or sedatives required.

“Silver Tails™ is an advanced step forward for pets in their golden years,” said Lisa Bryson, Co-Founder and Vice President of Tranquil Tails. “Our focus has always been on empathy and innovation — creating science-driven solutions that help pets age gracefully and comfortably.”

Rooted in Science, Trusted by Pet Parents

As seen in independent reviews published by Petful.com and Vetstreet.com, Tranquil Tails continues to develop safe, effective, and science-based solutions that support the well-being of pets. Silver Tails™ builds on the brand’s growing portfolio of pet-wellness products.

“Pet parents are looking for ways to support their aging pets without resorting to pharmaceutical products,” said Rebecca Zendejas, E-Commerce Manager at Tranquil Tails. “Silver Tails™ offers a gentle option that pets and families can trust.”

Quick Facts

• Designed for aging dogs and cats — advanced formula for senior companions
• 40 percent higher pheromone concentration than PET ZEN Spray
• Non-aerosol pump-mist delivery (2 oz bottle ≈ 40–50 treatments)
• Water-based, ethanol-free, unscented, and non-sedating
• Free from isoparaffinic hydrocarbon solvents
• Non-ingestible and non-invasive — no pills, chews, or sedation required
• MSRP $27.99 | Available November 3, 2025 on TranquilTails.us
• Coming soon to Amazon and Chewy

Members of the press or pet influencers who wish to learn more, obtain product samples, or schedule interviews are encouraged to contact iVoice Communications at rene@ivoice.agency.

About Tranquil Tails, Division of Vaportek: Tranquil Tails is a pet wellness brand dedicated to easing anxiety and promoting calm in the lives of cats and dogs.  Our mission is to deliver safe, effective, and science-backed solutions that support the emotional well-being of pets at every age. Rooted in pheromone research, our products are thoughtfully formulated with high-quality ingredients—free from isoparaffinic hydrocarbon solvents—giving pet parents peace of mind. Every Tranquil Tails product is developed with compassion, transparency, and a deep respect for the bond between pets and their families. Proudly based in the U.S., we are committed to supporting pet households and giving back to the broader animal-loving community. Learn more at www.tranquiltails.us

About Vaportek:  Vaportek is a forward-thinking company specializing in smart solutions that bridge innovation and everyday life. With a commitment to functionality, effectiveness, and user-friendly design, Vaportek develops products for industrial spaces, commercial buildings, and the home. Vaportek has been manufacturing quality products in the USA since 1979. In addition to Vaportek products, the brand portfolio includes Mintek, Wilro, Tranquil Tails and Laroma. Veteran founded, 4th generation family owned, and headquartered in the U.S., Vaportek is driven by a passion for progress and a focus on community and safety. To learn more, visit www.vaportek.com

Tranquil Tails made a powerful debut onto the national stage at SUPERZOO 2025, North America’s largest pet industry trade show. Showcased in Mandalay Bay’s exhibition hall, the brand introduced attendees to its line of science-backed anxiety solutions for pets—headlined by its plug-in diffuser system and a new product announcement called PET ZEN™, a new calming spray for dogs and cats which features a portable, non-aerosol, and unscented mist formulated with the same proven pheromone technology. Packaged in an eco-friendly amber glass bottle, the spray gives pet parents a convenient and complimentary solution at home, for travel, vet visits, and grooming. Both products were featured in the New Product Showcase.

SUPERZOO marked a milestone moment for Tranquil Tails, affirming its mission to bring safe, effective, and compassionate solutions to the growing challenge of pet anxiety.

FOR IMMEDIATE RELEASE

Tranquil Tails Launches PET ZEN Calming Spray for Dogs and Cats at SUPERZOO 2025

 – A companion to the brand’s diffuser system, delivering calming pheromone technology for dogs and cats –

Las Vegas, NV, August 12, 2025 – At SUPERZOO 2025, North America’s largest pet industry trade show, Tranquil Tails will debut its newest innovation: PET ZEN Pheromone Calming Spray, a portable, pump‑action solution designed for both dogs and cats. Formulated with the same proven technology as the brand’s popular plug‑in diffuser pads, PET ZEN delivers safe, non‑toxic calming support for pets at home or on the go.

Building on the success of its science‑backed diffuser, PET ZEN is designed as a complement to the diffuser and pad solution — during travel, vet visits, grooming appointments, thunderstorms, fireworks, or in homes with limited electrical outlets. The unscented spray offers pet parents a focused, targeted way to help reduce anxiety in their animals while maintaining the same trusted effectiveness.

The product is packaged in a premium amber glass bottle — a deliberate choice that offers better shelf stability over time compared to plastic competitors, protects the delicate pheromone compounds, and supports reusability and recycling. A value‑priced refill option may be offered in the future.

PET ZEN’s nature‑identical pheromone composition mimics the calming signals pets naturally recognize — without relying on questionable or non‑sustainable sourcing practices sometimes implied in the market. The formula is non‑toxic when used as directed, unscented, and free from ethanol, synthetic fragrances, petroleum-derived solvents such as isoparaffinic hydrocarbons.

Economically, PET ZEN offers more applications per bottle at a lower cost per use, making it both a premium and practical choice for pet owners.

“This spray offers the same research‑driven calming support as our diffuser system, but in a format you can use anywhere,” said Lisa Bryson, Co‑Founder of Tranquil Tails, NICU nurse, and psychology graduate. “It’s safe for sensitive pets, designed for both cats and dogs, and packaged in glass to protect the integrity of the ingredients and reduce environmental impact.”

“Our goal is to give pet parents tools they can trust — solutions that are safe, effective, and grounded in science and compassion,”  said John Bryson, President of Vaportek, the parent company of Tranquil Tails. “The spray complements our plug‑in diffuser pads.” John also highlights, “Tranquil Tails new Pet Zen spray is a safe and economical option for dog and cat owners to try before resorting to ingestible pharmaceutical solutions for the growing anxiety problem in pets.”

Quick Facts for Media:

• Safe for both dogs and cats.

• Non‑toxic when used as directed.

• Non‑aerosol pump mist; water‑based and unscented.

• Premium amber glass bottle — reusable and recyclable.

• Contains 5% pheromone isolates; nature‑identical formulation.

• Plant‑based emulsifiers; aloe vera juice for gentle application.

• Approximately 40 applications per 2 oz bottle.

• Lower cost per use and generous size compared with alternatives.

• Same science and technology as Tranquil Tails diffuser and pads.

• Made in the USA.

SUPERZOO 2025 Launch

Booth #10366 | Mandalay Bay, Las Vegas | August 13–15, 2025

Press kits with samples available in the SUPERZOO Press Room or at the booth beginning August 13, 2025.

To schedule interviews or reserve a booth meeting time, contact rene@ivoice.agency

About Tranquil Tails: Tranquil Tails is a pet wellness brand dedicated to easing anxiety and promoting calm in the lives of cats and dogs.  Our mission is to deliver safe, effective, and science-backed solutions that support the emotional well-being of pets at every age. Rooted in pheromone research, our products are thoughtfully formulated with high-quality ingredients—free from isoparaffinic hydrocarbon solvents—giving pet parents peace of mind. Every Tranquil Tails product is developed with compassion, transparency, and a deep respect for the bond between pets and their families. Proudly based in the U.S., we are committed to supporting pet households and giving back to the broader animal-loving community. Learn more at www.tranquiltails.us

About Vaportek:  Vaportek is a forward-thinking company specializing in smart solutions that bridge innovation and everyday life. With a commitment to functionality, effectiveness, and user-friendly design, Vaportek develops products for industrial spaces, commercial buildings, and the home. Vaportek has been manufacturing quality products in the USA since 1979. In addition to Vaportek products, the brand portfolio includes Mintek, Wilro, Tranquil Tails and Laroma. Veteran founded, 4th generation family owned, and headquartered in the U.S., Vaportek is driven by a passion for progress and a focus on community and safety. To learn more, visit www.vaportek.com