Pet Age Magazine
November 1, 2025
Pet Age Magazine featured insights from pet industry leaders on evolving consumer buying behavior, including commentary from Tranquil Tails Co-Founder Lisa Bryson on how pet parents are approaching wellness, trust, and product selection.
“Today’s pet parents are far more informed and intentional about the products they choose. They’re looking for solutions that align with their values, support their pets’ well-being, and fit seamlessly into everyday life.”
— Lisa Bryson, Co-Founder, Tranquil Tails