Tag: Tranquil Tails

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Tranquil Tails® and FIDO Friendly® Magazine Partner to Support Animal Shelters and Pet Adoption

Route 66 Pet Adoption Tour Logo

Official Campaign Partnership Supports the 18th Annual Get Your Licks on Route 66® Pet Adoption Tour

SUSSEX, WI, August 3, 2026 –  Animal shelters and rescue organizations play a vital role in communities across America, caring for millions of homeless pets each year while working tirelessly to find them loving forever homes. According to Shelter Animals Count, an estimated 5.8 million dogs and cats entered shelters and rescues across the United States in 2024, with more than 4.1 million finding homes through adoption. Yet many shelters continue to face overcrowding, limited resources and the ongoing challenge of caring for animals awaiting adoption.

Recognizing the extraordinary work of these organizations, Tranquil Tails® and FIDO Friendly® Magazine today announced a new partnership for 2026 focused on raising awareness for pet adoption, supporting local animal shelters, and promoting pet wellness through FIDO Friendly® Magazine’s annual Get Your Licks on Route 66® Pet Adoption Tour.

For 25 years, FIDO Friendly® Magazine has celebrated the bond between people and their pets through travel, lifestyle, health, adoption and community storytelling. For nearly 18 years, Greg and Susan Sims have remained dedicated to one mission—to encourage pet adoption, recognize the remarkable work of local animal shelters and rescue organizations, and inspire families to open their hearts and homes to homeless pets.

That mission comes to life each year through the magazine’s Get Your Licks on Route 66® Pet Adoption Tour, a 6,000-mile journey from Los Angeles to Chicago that partners with local animal shelters to host adoption events, engage local communities, and raise awareness and financial support for participating shelters. Over its first seventeen years, the tour has helped thousands of homeless pets find loving forever homes while shining a national spotlight on the organizations dedicated to their care.

Coinciding with the 100th Anniversary of Route 66 in 2026, this year’s tour provides an opportunity to celebrate America’s Mother Road while shining an even brighter spotlight on the life-changing impact of pet adoption.

As the tour’s Official Campaign Partner, Tranquil Tails® will help support the campaign by promoting pet adoption awareness and plans to provide a selection of products and samples from its innovative pet calming and wellness product line at participating tour stops. Designed to help reduce stress and promote calm, Tranquil Tails’ pet wellness solutions can provide added comfort for pets during life’s many transitions—including the exciting journey from shelter life into a loving forever home.

“At Tranquil Tails®, our mission has always been simple—helping pets live calmer, happier lives,” said John Bryson, President of Tranquil Tails®. “We’re honored to partner with FIDO Friendly in support of the extraordinary work being done by animal shelters and rescue organizations across the country. If our pet wellness solutions can help make the transition into a new home more comfortable for adopted pets and their families, then we’re helping fulfill the mission that inspires us every day.”

Greg Sims, President and Co-Founder of FIDO Friendly® Magazine, said the partnership reflects a shared commitment to improving the lives of companion animals.

“Every shelter we visit is filled with passionate people working tirelessly to give homeless pets a second chance,” said Sims. “We’re proud to welcome Tranquil Tails® as our Official Campaign Partner. Together, we’re helping raise awareness for pet adoption while recognizing the incredible organizations that make a difference in communities every day.”

Susan Sims, Publisher and Co-Founder of FIDO Friendly® Magazine, added, “For nearly two decades, our mission has been to connect communities with local shelters while inspiring more families to experience the joy of pet adoption. We’re delighted to welcome Tranquil Tails® as our Official Campaign Partner as we continue expanding the reach and impact of the Get Your Licks on Route 66® Pet Adoption Tour.”

The 2026 Get Your Licks on Route 66® Pet Adoption Tour will include visits to animal shelters and community events at nine destinations along historic Route 66, beginning September 5, 2026. Traveling from Los Angeles to Chicago, the tour will celebrate the 100th Anniversary of Route 66 while bringing national attention to local adoption organizations, encouraging pet adoption, and supporting participating shelters through community engagement and fundraising activities.

For media inquiries, additional information, or interview requests, please contact:

Rene Mandeville
iVoice Communications
rene@ivoice.agency
(917) 833-4735

About Tranquil Tails®: Tranquil Tails® is a pet wellness brand dedicated to easing anxiety and promoting calm in the lives of cats and dogs.  Our mission is to deliver safe, effective, and nature-identical solutions that support the emotional well-being of pets at every age. Rooted in pheromone research, our products are thoughtfully formulated with high-quality ingredients—free from petroleum-based carriers —giving pet parents peace of mind. Every Tranquil Tails product is developed with compassion, transparency, and a deep respect for the bond between pets and their families. Proudly based in the U.S., we are committed to supporting pet households and giving back to the broader animal-loving community. Learn more at www.tranquiltails.us

About FIDO Friendly® Magazine: Now celebrating its 25th year, FIDO Friendly® Magazine is the Travel & Lifestyle Magazine for you and your dog. Each issue features pet-friendly destinations, hotel reviews, health and wellness topics, adoption stories and the latest trends for traveling and living with dogs. Created 18 years ago, the Get Your Licks on Route 66® Pet Adoption Tour has become the signature initiative of its founders, connecting communities with local animal shelters while encouraging pet adoption across America’s most iconic highway. Learn more at www.fidofriendly.com

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Tranquil Tails Hosting Meet & Greet with Mr. Ollie and Pickles at SuperZoo Show

SuperZoo Meet & Greet

The Tranquil Tails team is heading back to Vegas for our 2nd annual SuperZoo show in August. This year we are proud to host not one, but two, star pups for a Meet & Greet.

If you will be at the show, stop by our booth (3802) to meet Ollie of @bygollymisterollie and Pickles of @pickles_houdini along with their pet moms who run their social media accounts. Space is limited and it will be first come, first served. The Meet & Greet will take place at 11:00 a.m. on Thursday, August 13th.

Who are Ollie and Pickles? They are two tiny dogs with two unforgettable personalities and one friendship that has captured the hearts of pet lovers everywhere.

Tranquil Tails is the line of pheromone calming products that helps these dogs and many others navigate busy trade shows, public appearances, and daily life with ease.

If you can’t make it to the show check out Tranquil Tails products here and be sure to follow us and Ollie and Pickles on social media.

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Tranquil Tails Marks First Anniversary During Pet Anxiety Awareness Month, Showcases Nature-Inspired Calming Solutions at Global Pet Expo

Wisconsin-based pet wellness brand introduces its three-product pheromone calming system for dogs and cats as demand for pet behavioral support continues to grow –

SUSSEX, WI, March 10, 2026 –  Wisconsin-based pet wellness company Tranquil Tails is celebrating its first anniversary while preparing to showcase its growing line of nature-inspired calming solutions for dogs and cats at Global Pet Expo, taking place March 25–27, 2026 in Orlando, Florida.

The milestone arrives at a time when awareness of pet emotional wellbeing is rising rapidly. According to research highlighted by Smithsonian Magazine, a survey of dog owners found that more than 72 percent of dogs exhibit at least one anxiety-related behavior, ranging from noise sensitivity to separation distress. Separation anxiety alone has become one of the most widely recognized behavioral challenges facing companion animals. According to the University of Illinois College of Veterinary Medicine, researchers estimate that between 20 and 40 percent of dogs experience separation anxiety at some point in their lives.

Veterinary researchers say changes in household routines in recent years have further amplified the issue. A study published in the journal Frontiers in Veterinary Science reported that many dogs began displaying new separation-related behaviors as pets adjusted to spending more time alone after extended periods of close companionship with their owners. Surveys reported by the veterinary news platform dvm360 have also highlighted growing concern among pet owners about separation-related behaviors, reflecting the challenges many families face as work schedules, travel patterns, and daily routines continue to evolve.

For Tranquil Tails, those trends highlighted a growing need for calming solutions that support pets’ emotional wellbeing in a gentle and practical way.

As a passionate pet owner and trained neonatal intensive care unit (NICU) nurse with a psychology degree, Lisa Bryson saw the need for pet calming solutions firsthand. “Nothing tugs at the heartstrings quite like a nervous pup or a wide-eyed cat curled in fear,” said Lisa Bryson, Co-Founder of Tranquil Tails. “As a nurse, I spent much of my career helping families navigate moments of stress and vulnerability,” Bryson said. “Those experiences taught me how important calm environments can be for wellbeing and recovery. When we began hearing from pet families struggling with anxious pets, it felt natural to ask how those same principles of care could be applied to the animals who depend on us.”

Tranquil Tails has evolved into a three-product calming system designed for both dogs and cats, built around the use of nature-identical pheromones that help pets interpret their environment more calmly. As seen in independent reviews published by Petful.com and Vetstreet.com, Tranquil Tails continues to develop solutions that support the well-being of pets.

The system began with the Tranquil Tails Calming Diffuser™, a patented plug-in device that uses replaceable pads to disperse pheromones designed to support calm behavior in the home environment. Unlike many calming solutions that rely on ingestible ingredients, the diffuser works through environmental signaling that pets instinctively recognize.

Building on that foundation, the company introduced PET ZEN™ Calming Spray, a convenient pheromone spray designed for use both at home and during travel. The spray can be applied to bedding, carriers, crates, or other environments where pets may experience stress, including car rides, vet visits, hotel stays, and other unfamiliar situations.

The company’s newest innovation, Silver Tails™ Calming Spray, was developed specifically for aging pets. The formula features a 40 percent higher pheromone concentration designed to support senior dogs and cats that may experience increased stress and anxiety due to health-related issues, changes in routine, mobility, or unfamiliar surroundings.

All Tranquil Tails products utilize nature-identical pheromones formulated without petroleum-based carriers, reflecting the company’s focus on gentle environmental calming solutions rather than sedative approaches or ingestible alternatives.

Tranquil Tails products are available nationwide through Amazon, Chewy  and the company’s website at www.tranquiltails.us

“We believe many pet families are looking for ways to meet these challenges in a more economical and controlled manner than ingestible solutions, CBD products, or prescription drugs,” said John Bryson, founder of Tranquil Tails. “Tranquil Tails is excited to be part of the pet community, emphasizing the overall physical and emotional wellbeing of cats and dogs.”

Industry analysts say demand for such solutions continues to grow. According to market research firm Grand View Research, the global market for pet calming products was valued at more than $17 billion in 2024 and is expected to reach approximately $24 billion by 2030.

Attendees of Global Pet Expo will have an opportunity to learn more about the Tranquil Tails calming system at Booth #2676 at the Orange County Convention Center in Orlando, Florida, where the company will showcase its full product lineup.

The booth will also host a special appearance on Thursday, March 26 from 11:00 AM to 12:00 PM featuring @ByGollyMisterOllie, the popular dog lifestyle personality whose owner, Cassandra Wildberger, will share how the Tranquil Tails products help support Ollie.

Looking ahead, Tranquil Tails continues to invest in research and development as part of its mission to provide solutions for pet families. The company notes that new concepts are currently in development including innovations designed to support pets during travel and additional home-environment solutions that help pet owners manage everyday challenges.

“As more pet families recognize the importance of behavioral health for their pets, we see tremendous opportunity to continue innovating in this space,” John Bryson added.

For media inquiries or interview requests, please contact:

Rene Mandeville
iVoice Communications
rene@ivoice.agency
(917) 833-4735

About Tranquil Tails: Tranquil Tails is a pet wellness brand dedicated to easing anxiety and promoting calm in the lives of cats and dogs.  Our mission is to deliver safe, effective, and nature-identical solutions that support the emotional well-being of pets at every age. Rooted in pheromone research, our products are thoughtfully formulated with high-quality ingredients—free from petroleum-based carriers —giving pet parents peace of mind. Every Tranquil Tails product is developed with compassion, transparency, and a deep respect for the bond between pets and their families. Proudly based in the U.S., we are committed to supporting pet households and giving back to the broader animal-loving community. Learn more at www.tranquiltails.us