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Consumer Buying Behavior: How Pet Stores Can Stay Ahead of Shifting Shopper Trends

Pet Age Magazine

November 1, 2025

Pet Age Magazine featured insights from pet industry leaders on evolving consumer buying behavior, including commentary from Tranquil Tails Co-Founder Lisa Bryson on how pet parents are approaching wellness, trust, and product selection.

“Today’s pet parents are far more informed and intentional about the products they choose. They’re looking for solutions that align with their values, support their pets’ well-being, and fit seamlessly into everyday life.”
— Lisa Bryson, Co-Founder, Tranquil Tails

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Tranquil Tails in Pet Age Magazine

Stress Relief: Any New Dog Checklist Should Include a Pet Calming Product

October 28, 2025

Pet Age Magazine examined the growing role of calming products in supporting dogs during transitions such as adoption and training, featuring Tranquil Tails and insights from co-founders John Bryson and Lisa Bryson on proactively addressing pet stress and supporting emotional well-being through thoughtfully designed calming solutions.

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Tranquil Tails featured on Daytime TV with Kelly Diedring Harris

Tranquil Tails was featured on Daytime TV in a segment hosted by Kelly Diedring Harris, where the brand was introduced to a national daytime television audience. The segment highlighted Tranquil Tails’ approach to pet wellness and calming solutions, with a focus on thoughtful product design and the growing consumer interest in stress-reduction tools for pets.

https://vimeo.com/manage/videos/1149013056

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Independent Review: Vetstreet.com Product Review

Vetstreet.com published a review of the Tranquil Tails Calming Diffuser Product, titled “Tranquil Tails Diffuser and Scents: Can This Product Help Anxious Pets?”.

The review was written by Dr. Rhiannon Koehler.  Dr. Rhiannon Koehler is a Kansas-based veterinarian and freelance veterinary writer with over a decade of experience in the veterinary field. She received her Doctor of Veterinary Medicine and Master of Public Health degrees from the University of Missouri and is the founder of Evergreen Medical Writing, LLC. Her primary goal in writing is to provide veterinarian-written content that pet parents can trust. Dr. Koehler is passionate about providing affordable veterinary care to underserved communities, and most of her clinical work involves performing surgeries for an animal shelter and low-cost veterinary clinic. Dr. Koehler is a proud dog and cat mom who enjoys spoiling her pets with her wife.

đź“° Read the review

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Independent Review: Petful.com

In a detailed, independent review, Petful.com examined the Tranquil Tails Plug-In Calming Diffuser and wrote an article that reviews a high-quality dog calming diffuser from Tranquil Tails. The article mentions that the diffuser product is a gentle, non-invasive solution and provides a thoughtful approach to calming dog anxiety or stress.

The review was written by Carol Bryant.  Carol Bryant is the founder FidoseofReality.com and SmartDogCopy.com. A pet product expert, Carol is the Past President of the Dog Writers Association of America (DWAA) and winner of Best Dog Blog. A dog lover of the highest order is how Gayle King introduced Carol when she appeared with her Cocker Spaniel on Oprah Radio’s Gayle King Show to dish dogs. She helps pet, animal, and lifestyle brands achieve copywriting and content marketing success using well-trained words that work and is well-known in the pet industry.

đź“° Read the full review

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Podcast Appearance: Animal Radio x FIDO Friendly

Released October 2025 on YouTube
Tranquil Tails was featured in a special podcast episode hosted by Susan Sims of FIDO Friendly on Animal Radio, the largest pet-focused talk radio platform in America.

The interview explored the brand’s mission, product innovation, and family-owned roots. As part of Animal Radio’s YouTube and broadcast network, the episode reached both national radio audiences and a growing online viewer base.

Since 2001, Animal Radio® has been America’s “most-listened-to” pet show. Over 350,000 pet-lovers tune-in weekly on 133 AM-FM radio stations and XM Satellite Radio.

The Animal Radio® Family includes Veterinarian Dr. Debbie, News Director Lori Brooks, Groomer Joey Villani, Travel Reporter Susan Sims and a cast of hundreds. Frequent guest-hosts include the likes of Jenna Fischer (The Office), Glenn Close (Damages) and Cesar Millan.

Through education and awareness, together we’re helping animals live healthy, happier lives.

▶️ Listen on YouTube

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FIDO Friendly Tour Sponsorship – Get Your Licks on Route 66®

August 30 – September 25, 2025
Tranquil Tails was proud to be a sponsor of the 17th Annual Get Your Licks on Route 66® Pet Adoption Tour, hosted by FIDO Friendly magazine. The national event spans 7 states and 3,000 miles—from Los Angeles to Chicago—stopping at high-traffic locations like Petco, Walmart, and major festivals to support pet adoption and humane education.

The tour draws thousands of attendees and helps connect homeless pets to forever homes while introducing pet families to trusted brands. Tranquil Tails’ support included table top product displays, giveaways, and media exposure via Animal Radio’s PSA network, which reaches over 571,000 listeners across 132+ AM/FM stations and digital platforms.

This sponsorship reflected Tranquil Tails’ values of compassion, rescue support, and public education on pet wellness.

Tranquil Tails pheromone diffuser on display during the Fido Friendly tour